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Showcase build: what we can create for you

Hollis & Daughter

Type: Florist rebrand and website·Brand kits + Websites·2026

View live demo (opens in a new tab) New site (opens in a new tab) Old site (before) (opens in a new tab)
  • Rebrand
  • Website redesign
  • Before / after
  • Astro

Showcase build: a rebrand and new website for a family florist in Derby, shown side by side with a recreation of a dated 2009-style site.

Case study

The problem

Lots of long-running local shops still have a website from the late 2000s: no prices, tiny text on phones and a "please ring" instead of a way to order.

What we built

A refreshed identity (type, colour and photo direction), a new mobile-first website with clear seasonal products and a same-day order message, and a case study page with an interactive before/after slider. The "before" site is our own recreation, not a real business's site.

Stack

  • Fraunces + Karla
  • Astro
  • Tailwind CSS
  • Vercel

Lighthouse scores

  • 100 Performance
  • 100 Accessibility
  • 100 Best practices
  • 100 SEO

Real Google Lighthouse run, mobile settings, on kt-demo-hollis-rebrand.vercel.app on 2 November 2026. Scores can move a few points between runs.

Built by KreativeTab to show what's possible.

Process

How it came together, step by step. Select an image to enlarge it.

  1. Pencil-and-marker paper sketch of early layout ideas for the Hollis & Daughter florist rebrand and website. 01 Enlarge image
    Early sketch: first layout ideas on paper, shown as an AI-generated illustration.
  2. Greyscale low-fidelity wireframes of the Hollis & Daughter florist rebrand and website: a desktop page and mobile screens with placeholder images and text bars. 02 Enlarge image
    Wireframes: page structure for desktop and mobile, drawn from the finished build with colour, images and copy stripped back.
  3. UI design board for the Hollis & Daughter florist rebrand and website, showing desktop and mobile frames, colour styles, a type scale and component variants. 03 Enlarge image
    UI design board: desktop and mobile frames, colour styles, type scale and components from the finished build.
  4. Hollis & Daughter moodboard with flower photography, plum and petal palette, Fraunces type sample and brand feel keywords. 04 Enlarge image
    Moodboard: the new plum and petal palette, Fraunces type and brand feel for the rebrand. Photography is AI-generated.
The Hollis & Daughter case study page on desktop, with the before and after slider
Case study page (desktop)
The before site: a bright pink 2009-style layout with small text The redesigned site: calm cream layout with the headline Flowers with a Derby accent
Before and after
Three mobile screens: the old site, the new site and the case study
On a phone: before, after and the case study

Try the demo yourself

View live demo (opens in a new tab)

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